Eligible Host organisations are:

• Public, private, for-profit or non-profit organisations active in the Cultural and Creative Sectors and Industries (CCSI) 
• Local/regional authorities

The Host organisations need to:

• Have a track record of successfully implemented innovative and inspiring local regeneration practices through culture & creativity
• Located outside of urban areas
• Based in one of the 40 Creative Europe countries:

Albania, Austria, Armenia, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden and Tunisia and Ukraine. 

After the selected hosts are confirmed, their profiles will be published on our website, enabling potential visitors to choose a host that aligns with their needs and interests. A second Open Call will then invite visitors with similar aspirations from eligible countries to apply, who will be matched with the selected hosts for the exchange program. One Host will be matched with One Visitor, based on interests and motivation.

The Ambassadors of Good Practice program aims to:

Highlight and promote successful cultural and creative regeneration initiatives in non-urban areas.

Inspire and support new initiatives by sharing best practices and innovative approaches to revitalisation.

Increase the visibility of cultural-led regeneration efforts and their impact on non-urban communities

Enhance Peer Learning and Exchange: Enable knowledge sharing and peer-to-peer learning between organisations working in local regeneration through arts and culture during a 5-day peer learning programme.

Culture and creativity are crucial for the revitalisation of non-urban areas, driving regeneration and transformation in communities facing depopulation, deindustrialisation, and other challenges. At the same time, they serve as living laboratories for new ways of working and living. With strong community ties, and a deep connection to natural and cultural resources, they offer fertile ground for experimentation in sustainability, social cohesion, and inclusive participation.

The Ambassador of Good Practice programme will focus on the topic of how local communities are revitalised through arts and culture. It will consist of a rich and varied 5-day programme of learning, demonstration, co-creation and networking, including: study visits, workshops/seminars, co-creation/presentation activities, job shadowing, skills exchange and/or networking with local stakeholders.

Creative FLIP believes that non-urban areas are vibrant spaces of creativity, resilience, and innovation, rich in cultural vibrancy, sustainable practices, and strong communities. These areas foster arts and socio-cultural initiatives that not only preserve heritage but also reimagine the future through creativity, collaboration, and community engagement.  The goal of this Peer Learning programme, therefore, is to identify and showcase exemplary practices and allow stakeholders with similar aspirations to learn and exchange on these practices and experiences. 

The Host will benefit from the following:

• Financial support of maximum 1.000 EUR (net)

The full budget for the design and implementation of the peer learning program will be provided as a lump sum and paid in two instalments. Payment will be made based on a cooperation agreement between the selected hosts and the Creative FLIP project. This budget is intended to cover the facilitation of hosting and other related expenses during the visit.

• Showcase your work as an exemplary practice in cultural-led local regeneration of non-urban areas
• Promotion of your work on social media, with the European Commission and other relevant stakeholders
• Becoming part of the Creative FLIP community, networking with other stakeholders across Europe and neighbouring countries
• Inclusion of best practice cases on Creatives Unite platform, drafted by the Creative FLIP Project Team

Please note: A matching financial support of max. 1000€ (net) will be provided for the visitor. Furthermore, travel and subsistence costs for the visitor are covered. Further information will be provided as part of the second Open Call in June 2025.

The Host (Ambassador of Good Practice) shall organise an in-person peer learning programme, offering a diverse range of activities, for example but not limited to:

• Study visits to cultural regeneration sites
• Workshops and seminars on best practices and challenges
• Co-creation sessions and presentations with local communities
• Job shadowing and skills exchange with expert practitioners
• Networking opportunities with key stakeholders in the region

These activities shall be based on existing projects, initiatives, programmes run by the host.

• 18 May 2025, 23:59h CET

  Application Deadline for Hosts
• Beginning of June 2025

  Announcement of results
• July- Mid September 2025

  Application Period for Visitors
• End of September 2025

  Match-making

Interested applicants should fill out the online application form, presenting their motivation for participation in the programme and ideas for the peer exchange.

To prepare, you may view here the questions that will be required during the application process.

Application deadline: 18 May 2025, 23:59h CET

Please note: After the selected hosts are confirmed, their profiles will be published on our website, enabling potential visitors to choose a host that aligns with their needs and interests. A second Open Call will then invite visitors with similar aspirations from eligible countries to apply, who will be matched with the selected hosts for the exchange programme. The Host and Visitor need to be located in different countries (among the 40 Creative Europe countries).

Applications will be evaluated by a panel consisting of three evaluators: two drawn from the Creative FLIP project consortium and an evaluator external to the project consortium. 

The evaluation will be based on:

• Innovativeness and impact of the applicants’ local regeneration practice
• Motivation for participation in the programme and ideas for the peer exchange
• Involvement of the local authority
• Quality of the proposed program (clarity of objectives, combination of activities)
• Knowledge in cultural and creative-led local regeneration

Extra consideration will be given to applications from remote areas and that involve sustainable practices.

Furthermore, the diversity of participating hosts and geographical balance will be taken into consideration.

Please elaborate your answers to open-ended questions, as this will help the evaluation of your application.

Disclaimer: We are committed to equality, diversity, and inclusion in all project activities. Applications are welcome from all, regardless of race, ethnicity, religion, age, disability, sexual orientation, gender identity, marital, or parental status. Even if you don't meet all criteria, we encourage you to apply.