(RE)ACT for Change

A study case about the reactions and proactions of a creative hub facing the challenges of C-19

After the shock of having to close the doors of our creative hub, on March 16 2020, due to the global pandemic C-19, our response was divided into two phases.

Reaction Phase 

  • Quick adaptation to ensure survival: 
  • Ensuring short-term financial sustainability by creating new digital memberships and responding to emerging needs
  • Making work spaces safe and supporting the community 

Building alliances and a collective intelligence with our peers: the creation of a new Coworking Porto Association and the #StaySocialCoworkSafe initiative.

Proaction Phase

  • Deep and long analysis aiming to prosperity:
  • Exploring our internal weaknesses and strengths and prospecting the future for upcoming threads and new opportunities
  • Building a Strategic Plan towards resilience, recovery and prosperity
  • Acting collectively, now and always: Community and collective intelligence: hub level, neighbourhood level, city level, international level.
  • Making tangible changes: renovations and creation new and future-focused spaces, services and long-term memberships – the rise of digital content production spaces at CRU (new video/photography and audio/podcasts studios), new amenities for physical encounters (new specialty coffee bar at our renovated shop, and tiny auditorium for small events) and a new digital membership (CRU Club).

Inspiring Change and Supporting Replication

We intend to inspire change, through the storytelling of our experience: motivations, challenges, processes and results.

We will share our story, in the form of a short study case, containing brief reflections, community and partners testimonials, guidelines, notes and faqs, photos and clear infographics, resumed in a digital document.