“Let’s start with a short story, …”

But who will tell the story and why, who are the heroes and the challenges to overcome, will  the audiences listen and adapt better to climate change? Telling stories is not an easy task, embedding storytelling in green transformation (policies) of the European Union even more complex. 

In the context of Creative FLIP, we aim at supporting good (culture) policy-making in the European Union. With the series of CREATIVE FLIP (CULTURE) POLICY ORIENTATIONS, we explore some of the main challenges in the European Union with the objective to better integrate culture (policy) in transformation areas. To do this, we make use of the Creative FLIP Collaborative Transformation Policy Approach, developed in 2023 and which identifies 8 elements of good (cultural) policy making in transformational times.

In this policy orientation paper, we specifically focus on the role of transformational (cultural) policy making – in particular related to green storytelling.