This Learning Lab explores the intersection of art and management and how both connect. The hub proposes a program focusing on an inversion of the traditional thinking about entrepreneurship in the CCS. Tailored to University students and young entrepreneurs, the hub invites participants to get a first-hand insight on creative practices and processes.

Format: A series of interviews is being conducted during which artists share their management tools, personal experiences and inspiration with the present students of Porto University. The filmed and edited interviews will serve as teaching material on cultural & entrepreneurship skills from an artist's perspective.