WHEN: February-March 2026

 WHERE: Valmiermuiža, Latvia

 FOCUS: regional cultural heritage

Summary of the programme

Valmiermuiža Association of Culture’s exchange programme offers a five-day immersive experience in sustainable cultural regeneration. It includes guided tours, workshops, and case studies on heritage preservation, community engagement, event planning, and innovation. Participant will explore the Valmiera county Manor network, engage with local stakeholders, and co-create ideas for cultural tourism and sustainability. The programme blends theory with hands-on activities, fostering peer learning and collaboration. With support from local authorities and entrepreneurs, the exchange highlights best practices in non-urban cultural development and promotes the New European Bauhaus approach to place-making and community transformation.

Activities will include:

• Introduction of the Valmiermuiža Craft Brewery, a local entrepreneur that supports cultural activities
• Guided tour of Valmiermuiža’s historical centre
• Workshop on cultural heritage preservation
• Case study presentations: Valmiermuiža & Valmiermuiža Ethnomusic Festival
• Visits to Valmiera Municipality, Valmiera Museum, the Nature and Technology Park “URDA”, and the Valmiermuiža Stables

Exchange period

The peer exchange with Valmiermuižas kultūras biedrība will take place between February - March 2026. The selected Visitor will agree directly with the Host on the exact dates.

Description of the Host organization

Valmiermuiža Association of Culture, founded in 2012, fosters a favourable economic, social, and cultural environment in Valmiermuiža and the Valmiera Municipality. Recognised as a public benefit organisation since 2014, it implements 20–50 cultural projects annually. Its objective is to promote sustainable cultural tourism through regional heritage and creative industries, enhancing the area’s image locally and nationally. Guided by the New European Bauhaus and cultural planning, its mission is to revitalize Valmiermuiža for living, recreation, and business, promoting innovation and sustainability. Signature events include the Ethnomusic Festival, traditional celebrations, markets, concerts, and light installations. It also leads the Valmiera County Manor network.

 Valmiermuižas kultūras biedrība 

Valmiermuižas etnomūzikas festivāls | Valmieras | Facebook

What makes Valmiermuiža Association of Culture  an Ambassador of Good Practice?

The association not only organises cultural events but also preserves and revitalises the historic environment of Valmiermuiža for future generations. By enhancing accessibility and aesthetics, it encourages daily use and community engagement. In partnership with Valmiera Municipality, it co-develops plans for the Valmiermuiža Historic Centre through inclusive workshops. Once neglected and uninviting, the area has transformed into a hub of hospitality, history, and culture. This successful regeneration showcases how creative infrastructure in rural areas can retain talent, attract visitors, and build local pride. Their replicable model blends physical renewal, artistic community, and active programming to foster vibrant cultural life.

What does Valmiermuiža Association of Culture  hope to gain from the P2P exchange? 

We aim to gain fresh insights and innovative methods for cultural regeneration in non-urban areas from our peer’s experience. This one-to-one exchange offers a unique opportunity for in-depth dialogue, allowing us to explore practical approaches to sustainability, community engagement, and heritage preservation. The exchange will strengthen our network, inspire new collaborations, and help us refine our strategies for preserving cultural heritage while fostering social and economic vitality in Valmiermuiža.

Facilities for the Visitor

• Valmiermuiža's staff speak English and will be glad to help the Visitor with any questions.
• Technical equipment for presentations is available - computer, projector, screen and speakers.
• Transport will be provided for trips outside Valmiermuiža.
• Rooms available for workshops, networking and other activities.

Apply here